A more modern direction for a pain consultant group. This direction showcases the before and after result—from pain to relief. The lightning bolt that joins the two faces in the middle represents the pain that patients feel from a day to day basis.
I though it would be wise to use colors that directly contrast with each and portray the relationship between pain and relief. Color pyschology states that green is the most "relieving" color but green and red together just screams Xmas... so I thought a calming teal would be appropriate.
6 months ago
Interesting, but Google has translated very philosophically.
@logolic thanks for the tip. Are you saying that this is too close to your concept?
No! In no case. Only reminded the recent work. A sign is really interesting.
If I may put my two cents in, that looks more like a two-faced character. There seems to be something "wrong" with it, something too theatrical. Because of the symmetry the bolt as a representation of pain is still and as well part of the smiling, healed face. And that leads me to believe that no healing takes place.
remind this one from Mike) http://drbl.in/hbsT
@RaitG Thanks a bunch!
@Jord Riekwel thanks buddy I appreciate it!
@logolic ahhhh. Thanks for sharing bud!
@Jens Windolf thanks for the tip. I'm not too worried about the two faced vibe you get get from this mark since a lot of people that suffer from pain on a daily basis feel like Jackle and Hyde anywho--whether it be anger or depression. But I do see where you're coming from on the pain still being associated with the face. I wonder if the overlap is causing this? If not, maybe that middle symbol shouldn't be associated with pain, but the treatment instead. Thanks for helping me think this through!
by Jared Granger
Thanks for everyones feedback on the previous shot! I found that using a medical cross as the intersecting element also worked along side with the pain bolt. This versions feels a bit more connected with the original idea of a left to right "before and after" progression with the medical cross acting as a symbol of healing. I'm interested to see what @Jens Windolf has to say since this seems to solve the previous association.
I think that we will keep both in our pocket for presenting—this seems to be the safer route to go for the medical field though.
Like it better? Like it less? Other thoughts?
6 months ago
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