Your Brand Walks Into a Bar
My coworker Idoia wrote a great blog about brand voice and tone that included an example about understanding your brand's personality:
"Your brand walks into a bar as a living, breathing human being. Is it reserved or gregarious? Old-fashioned or modern? Wearing a golf shirt or a Hawaiian shirt? Does it order a glass of red, a shot of tequila, or a bottle of water?"
I had fun creating some visuals to accompany her piece, and oddly enough, that's basically what my desk looks like right now. Life imitates art?
