Moda Coffee - Branding

Logo and brand identity design for Moda Coffee, an online shop of high quality coffee with unique experience.
We tried to avoid using the stereotypical symbols of coffee, like coffee beans and branches, and we had gone further in exploring more symbolic elements that show the values of social, organic, and unique experiences. We noticed that coffee plant's leaves are not used yet as a logo in this field.
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See more on Behance;
https://www.behance.net/gallery/94249177/Moda-Coffee-Branding