2020 Final Four Branding Concept

Well, today would have been the day we could all sit back, relax, and enjoy watching the college basketball season come to a close at Mercedes-Benz Stadium in Atlanta. That clearly won't be happening. I, like most of you, am pretty bummed out by that. So I wanted to bring some joy to a lost cause with my take the 2020 Final Four logo.

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I leaned (maybe a bit too much?) into the peach. It's Georgia right? That works? Anyways, check out the mark and click right to see the secondary badge that goes with it!

Grant O'Dell
Brand and UI Designer. Branding Passion.

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