Promotion creation

Hi Guys,
Managing promotion campaigns just got easier for our restaurant partners. The first version of the module introduces the capability to create merchant funded discounts through the Restaurant Partner App and strengthens the "Do It Yourself" approach furthermore. 

Issues with current system/provisions:
- Over-reliance on Account Managers to drive promo participation and life-cycle management
- The feature set on existing Merchant facing product (ZFB) is limited with minimal flexibility
- Performance tracking is not available to check overall ROI
- Also, there are multiple entry points (over 6-7 different platforms) for promo management which results in both difficulties in maintaining a uniform UX across platforms and increases tech overhead for supporting them.

Improvements
- All information related to the promo is available on the app which will also help in tracking the performance.
- We have made it simple for the merchants who can now access it all by themselves instead of reaching the Account manager.

We are delivering more power to the merchants.
Cheers :)

Posted on Apr 6, 2020
Zomato
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