Cast AI: Logo and Brand Identity

Hello dribbblers,

today I’m sharing some shots of a brand identity project I was working on.

CAST AI is a smart cloud management service that provides cost optimisation solutions and reduces the complexity of data. Cast AI company helps its clients to reduce the complexity of cloud hosting offerings by giving insights on how to control and understand if the budget is being spent optimally.

To express that in a visual language, we created a logotype and brand identity, which are based on the concept of constellations. That represents both order and structure. As for the main element, we used The Polaris star, which no matter the circumstances always shows the way and helps navigate out of the chaos.
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Be sure to visit @Mediapark to checkout more of our work. Also, you can follow us on Facebook, Instagram and Youtube or drop us a line at hello@mediapark.com.