Blog: a Marketing Channel (B2B)

Business blogging is a marketing tactic that uses blogging to get your business more online visibility. Converting your business blog into a marketing channel helps support your business growth.

Some of the benefits of converting your blog into a marketing channel are:
1. Helps drive traffic to your website;
2. Helps convert that traffic into leads;
3. Helps establish authority;
4. Drives long-term results.

In this specific case, we took advantage of the blog to also build a list of emails from prospects. Check the link to learn more about all the Strategy behind it.

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