La Mina Mexicana

The proposal focuses on aesthetic and cultural aspects of Mexico, as well as their association with the offer of products and services of La Mina Mexicana. On the subject of visual language, it explores what is known as lyricism and its characteristics, giving way to the multicolored appearance present in mexican culture. It should be noted that the extension of the name and the use of the article "la" generates complexity when achieving a compact brand, strengthening the legibility, recognition and functionality of the graphic brand.