Entire Event Production Completed in 48 hours.

A day before Valentines day, marketing manager of a shopping street venue called and gave us a task - to pull event in 48 hours from scratch. I was responsible for the theme, design and marketing of the event. I choose Casino theme just because its more fun and card has heart on it so technically it could be counted as Valentine's theme. Anyways I completed printable materials in 3 hours, because it had to be printed and distributed all over the shopping mall the same day. For marketing I used KOL and social marketing, I choose 20 people and gave them VIP wristband for free drinks all night with the condition that they promote the event on their social media. We nailed it.

Funny fact, originally it had to be outdoor event, but since it was raining, last minute we moved the stage into underground parking lot and built a metal structure covered with shinny red and black fabric creating the feeling of a strip club.

Posted on Mar 15, 2020

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