This direction was abandoned in favour of the more grungy, chalky look in the final ads: http://www.prettyugly.ca/Zatec-Beer-Ads
7 months ago
The edge of the blackboard and the beginning of the background on the product shot could be blended better.
@John Leschinki agreed. This isn't the final draft, so those details weren't at the nit picky stage yet.
mate, your work blows me away... such a great attention to detail.
22 days ago
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