Short Promotion Video for large Chain of Restaurants

Client: Show Coffee & Kitchen - large chain of western food restaurants in China.

From data provided from restaurant we see that majority of customers are young people. Because this restaurant opened the doors in 1993 and never had been rebranded since then, the brand wasn’t appealing to young crowd anymore. I was hired as Creative Director to start new marketing campaign including new menu design and new visual identity. Even I feel confident in doing motions graphics, I haven’t done video production before. Client insisted that rebrand would include a video, and seeing my earlier work he entrusted me for this task. We don’t have in-house team or technique for that so I had to hire a cameraman to help me out. I was responsible virtually for everything: planning, drawing story board, communicating with the chef, organizing materials, editing video and music.

Together with other efforts such as updated menu options, rebranding and other media channels, we increased sales by 10%.