Circle 2020
In January, Circle kicked off 2020 with a new product focus, inviting creative developers to re-imagine everyday commerce on the internet, enabling businesses everywhere to easily integrate with and benefit from the breakthrough of programmable money. We needed an updated feel and new messaging that repositioned the company, speaking to businesses (and the developers they employ) looking to take advantage of Circle’s half-decade of learning and building in the crypto payments space.
As a team of one, and leaning on the best bits and pieces of our kaleidoscope past, I spent a whirlwind six weeks nailing our launch look. With bold headlines, a more saturated palette, an icon set that’s built for scale, and a few basic illustrations to kick off a slew of assets, the result was a decidedly fresher and brighter version of the Circle our partners, investors, employees and customers know and love.
