Cutieface-stamp512d

Optimize Logos v1

Screen-shot-2010-03-22-at-6

5 Responses

  1. Cutieface-stamp512d David DeSandro

    Rejected logos I developed around a geometric type treatment. Going with this approach allowed to incorporate icons and imagery within the wordmark itself. The second and third treatments use all 45/90 degree angles to unify the wordmark. The fourth logo as the same angle for the M and Z slants. My favorite was the third, which combined used negative space.

    about 2 years ago

  2. Cutieface-stamp512d David DeSandro

    These are now 1 year old. I think the statute of limitations on client work is expired and it should be safe to publicize this.

    about 1 year ago

  3. Pro Profilepic03 Val Head

    Is there an actual legal statue of limitations on this kind of thing? If there's no NDA or other explicit "don't share this" agreement, do you even have to wait a whole year?

    But either way, 1 year sounds like a long enough time to wait to me.

    about 1 year ago

  4. Profile Jenna Marino

    Love these, especially that third 1. Which works... probably better without the yellow arrow. Love the negative space.

    I did wonder myself on the rejected client work statute of limitations. A year seems long enough. I do think those contracts have time limits on them. I've actually heard of a 6 month limit.

    about 1 year ago

  5. Cutieface-stamp512d David DeSandro

    @Val - No explicit legal stuff the client put down. But after that AIGA / Dribbble kerfuffle a couple months back, I'd be interested hearing how others feels about publicizing their un-used client assets.

    For example, Information Architects waited 3 years before releasing their work for Facebook. Sure, that's a huge project with the hugest web client. But a rule-of-thumb would be nice as we share more and more of the stuff that deserves to be shared

    about 1 year ago

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