Local Social Network App Icons

Differently from western trends of using letter or a symbol as a logo, in China, cute-looking characters are used as a logo to catch the attention and be memorable.

The client asked me to create unique character, that would symbolize the role of consumer. I took Inspiration from a packman and used the drawing style similar to iOS emoji and created Mr.Zan.

This logo turns out to be very flexible: the city scape can be changed to reflect specific city's landmarks, The pink character can reflect holiday spirit by wearing a Christmas hat or halloween mask.

This logo is also used as illustration for the web pages such as 404 not found, or successfully completed registration, by changing characters facial expressions.