Fabule Custom Type Logo: Case Study

15 Responses

  1. Sean McCabe Sean McCabe

    likes

    about 1 year ago

  2. Bobby Giangeruso Bobby Giangeruso

    Your work is beyond me. Great stuff, Sean!

    about 1 year ago

  3. Chris Hughes Chris Hughes

    Awesome stuff!

    about 1 year ago

  4. Richard de Ruijter Richard de Ruijter

    Pheeewww this one is SEXY.

    about 1 year ago

  5. Owen Jones Owen Jones

    First reaction, thought this was a Claire Coullon project, the way it's displayed here and the style of the lettering! Great looking lettering, nicely presented too man.

    likes

    about 1 year ago

  6. Kenny Sing Kenny Sing

    Beautiful. wondering what it would feel like if the bottom left of the 'b' was rounded to fit the curvature of the 'a'. seems like a lot of the other letters are conforming to the curvature of their surroundings. Great case study. Always great to see and appreciate the attention to detail and time that good type requires.

    about 1 year ago

  7. Sean McCabe Sean McCabe

    @Kenny Thanks, Kenny. It actually is rounded—if you click on one of the images in the case study to view a large version, you can see. I wouldn't want to round it more than that though or it would appear to teeter too precariously.

    about 1 year ago

  8. Kenny Sing Kenny Sing

    ah yes. i can see what you mean by teetering. dont doubt that you've explored this to the max. was just a quick thought i had.

    about 1 year ago

  9. Colin Tierney Colin Tierney

    nice logotype here. i like the fluidity this evokes without having to connect the letters. the only thing that is throwing me off is the 'F'. imo, the straightened stem alignment is competing with the natural whimsical characters that follow.

    likes

    about 1 year ago

  10. Sean McCabe Sean McCabe

    @Colin Thanks, Colin. I explored other non-straightened 'F' styles, but ultimately, the more scripted and whimsical it got, the less appropriate it felt—it was not very fitting with the other letters, unlike what might be expected.

    Another reason I went with the upright stem is its descender mimics the ascender of the 'l' on a diagonal axis, providing some visual symmetry and balance.

    Thanks for your feedback.

    about 1 year ago

  11. Miramark Diaz Miramark Diaz

    sweet as caramel. :)

    about 1 year ago

  12. Ira Shepel Ira Shepel

    great! thanx for inspiration, Sean!

    about 1 year ago

  13. Justin Ellis Justin Ellis

    Another great piece Sean. Very fluid and natural. Kinda has a House Industries Vibe to it.

    about 1 year ago

  14. Claire Coullon Claire Coullon

    Superb documentation and the case study was a really good read. I think the upright 'F' stem is one of my favourite aspects of the design as a whole; it feels like it anchors the piece and its also quietly distinctive in its simplicity compared with the 'b' and 'l' stems. Also loved reading that last paragraph, very cool that it'll be used with the guidelines on the business card!

    about 1 year ago

  15. Jovan Petrić Jovan Petrić

    Great work and story behind it.

    about 1 year ago

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