I wouldn't call my rebrand of Planned Parenthood one of my better projects (it kinda got derailed halfway through) but nonetheless I had to put it up on my site because of reasons. I'll be taking it down a few weeks later.
But for now you can check out the entire rebrand here.
11 months ago
There's no shame in this rebrand. I think the system is pretty damn strong. It might not shake the earth but you put color in a doctor's office. The two share the same difficulty level. Nice work.
That birds and the bees graphic tho.
I agree with @Shed Labs. I'd feel that any Professional/Dr type of situation would be tough as a client. Some great pieces and a great fresh feel on the whole place. Certainly not a waste of time.
It's super fresh Ricky, nice work.
Love it. The brand could benefit from the freshness and positivity that pours from your style.
Beautiful case study, please don't take it down.
Really love the range of it as well, from the amazing billboards to the website and all the interior shots too!
Great work man, keep your chin up.
I love it.
I definitely wouldn't take this down. I think it looks great! I don't know if its possible for you to create something that isn't awesome!
OMG I love this rebrand! I worked with clinical/doctor clients before and it's definitely a difficult task. I love the colors and the logo is super strong. Keep this project up!
Don't take it down! It turned out clean and simple and fabulous. Having this in your portfolio shows you're capable of multiple styles, which is fantastic! Plus, those website mockups are boss.
I agree with everyone I love the whole project and the mock-ups!!
The Planned Parenthood brand has needed a fast lift for decades. At least you took a stab at it. Looks great!
@Shed Labs @Kiki Karpus @Bob Ewing /// creative WHAT! @Veronica Kraus @Adam Hanson @Jason Carne @Brandon Herbel @Lauren Licherdell @Emily Schwarting @Nicole Orona @Sara Menefee
Wow thanks so much for the support everyone, I really appreciate it and makes me feel a lot better about the project. I'm still convinced it's not representative of my best efforts so your encouragements have convinced me to spend more time refining the brand more. Thank you all so much.
Great work, man. I think this system works really well. I love the color because it makes the atmosphere seem way more friendly thus backing up the communication idea by encouraging dialogue. To be honest, I would have had a hell of a time trying to make planned parenthood feel so friendly and fresh. P shaped dialogue boxes that double as quotes and a organizational color system are great ideas. Glad to see you still got this guy up on your site.
9 months ago
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