befirst branding

209 pages of pure brand design. befirst had a logo and a tagline and needed strong rules and guides to firm up their brand language and to fully explore this fun and heavily social brand.

This brand guide also had to be flexible enough and dynamic enough for assets and elements to be understood and replicated without compromising on quality and the shared design language.

Social media post guidelines, icon grids, category palettes, presentation rules, typographic constraints and scales, pattern installation, replication and placement were some of the areas governed and documented :)