Bumpy Road Films : Logo

9 Shots • 2 Attachments

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BUMPY ROAD FILMS branding camera custom type film identity logo logotype michael spitz michaelspitz movie

BUMPY ROAD FILMS

July 24, 2011

FIN ;) Ultimately the clients decided they wanted to retain color capability > so we shifted over to an updated version of the 'woodgrain' design, accompanied by one of the slightly more toned down type solutions I proposed. While I...

1 attachment
Bumpy Road black and white branding custom type film identity logo logotype production road truck type typography

Bumpy Road

July 18, 2011

After working through a variety of color options, the clients ultimately decided to shift back to the original B/W. Ran some more reserved type options by them > but they kept coming back to the original...so I'm playing around with ...

Bumpy Road Script branding identity lettering ligature logotype michael spitz michaelspitz script swash type typography

Bumpy Road Script

July 04, 2011

Had a bit of time to play around with this one again tonight. Still a bit rough / needs some tweaking, but I think it's got a couple nice features... **Larger version ATTACHED

1 attachment
Bumpy Script lettering logotype michael spitz michaelspitz script type typography

Bumpy Script

July 03, 2011

Type wrangling experiment...

Bumpy Road : BLACK branding bumpy camera dark film identity illustration movie retro road rock truck vintage wood

Bumpy Road : BLACK

July 03, 2011

Playing around with a slightly more distilled / darker version of the truck mark. Not sure if we'll go this way or the lighter direction > but I'm digging the feel of this one...

Bumpy Road : Color branding camera color film identity logo road rocks truck warm wood

Bumpy Road : Color

June 30, 2011

Color test for a still evolving design... Playing around with some wood details > but not sure I'll end up keeping them for the sake of scalability... From the beginning, the client requested something warm & slightly more illust...

Bumpy Road black and white branding camera classic custom type film hand drawn hand lettering identity logo logotype movies production retro truck type typography

Bumpy Road

June 27, 2011

Initial logo comp w/ type lockup.

Film Truck black and white branding bumpy camera film identity illustration retro road truck

Film Truck

June 20, 2011

Still playing around with this guy / working out some hand drawn type > still to come...

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Michael Spitz