GQ: How to spot …

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A style guide to social stereotypes commissioned by British GQ magazine.

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GQ: How to spot the Xennial converse hightops discman global hypercolour golden grahams goonies gq i d illustration melody maker ministry of sound the face xennial

GQ: How to spot the Xennial

June 18, 2018

Condé Nast asked me to illustrate a series of social stereotypes for British GQ magazine. Here is the Xennial: too old to be millenial, too young to be gen X, the digital half-breed who might just be the greatest micro-generation.

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GQ: How to spot the Slashie basketball body architect dumbells food truck proprietor gq headphones illustration ladel slashie sound curator

GQ: How to spot the Slashie

June 17, 2018

Condé Nast asked me to illustrate a series of social stereotypes for British GQ magazine. Here is the Slashie - the multihyphenate careerist splitting his time between a string of unlikely occupations!

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GQ: How to spot the Neo Dandy cigar dandy debonair gq hat illustration natty tailoring vintage

GQ: How to spot the Neo Dandy

June 16, 2018

Condé Nast asked me to illustrate a series of social stereotypes for British GQ magazine. Here is the Neo Dandy - taking up the Beau Brummell baton - plus the cane and statement hat too!

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GQ: How to spot the Fitstagrammer fitstagram gq illustration legday moneybags nutribullet quorn selfie six pack vegetables

GQ: How to spot the Fitstagrammer

March 06, 2017

Condé Nast asked me to illustrate a series of social stereotypes for British GQ magazine. Here is the Fitstagrammer - social media's lean mean selling machine!

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GQ: How to spot the Style Vlogger gq hm kenzo illustration iphone modern comfort skateboard snapchat style vlogger

GQ: How to spot the Style Vlogger

March 06, 2017

Condé Nast asked me to illustrate a series of social stereotypes for British GQ magazine. This is the Style Vlogger - dedicated to documenting good-looking lives!

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GQ: How to spot the Hygge Junkie beard cosy gq hipster hygge illustration kinfolk log fire mug scarf

GQ: How to spot the Hygge Junkie

March 06, 2017

Condé Nast asked me to illustrate a series of social stereotypes for British GQ magazine. This one is all about the Hygge Junkie - showing five tell-tale signs of Scandinavian slavishness!

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Jonathan Williams