Freelance Sr. Designer - Food & Beverage

Freelance Senior Designer for CPG Food & Beverage

Active Ingredients, a CPG brand strategy & food marketing agency based in the San Francisco Bay Area, is seeking a freelance Senior Designer to join our team. This is a remote position, 20 – 25 hours/week; possibility for a future full-time role. US applicants only. To apply, send your resume and why you are a good match for this role to jobs@activeingredients.com.

SUMMARY OF POSITION

In this role, you will lead design initiatives for well-known brands across the CPG Food & Beverage space. Some current and past clients include Marin French Cheese Co., Charlotte’s Web, Chicken of the Sea, Miyoko’s, and Amy’s Kitchen.
You will work on a range of projects, which may include cross-channel digital marketing campaigns, email and social media content, digital ads, websites & landing pages, presentations and photo and videoshoots.
For some projects, you will create new & unique visual directions; for others, you will safeguard existing styles.
You will lead digital projects from start to finish, collaborating with strategists and copywriters as well as developers, photographers, and of course, the project managers for those clients.
As a lead designer, you will be responsible for design projects of all sizes — large and small — bringing a high level of design thinking to all.

EXPERIENCE

5+ years experience in digital marketing-focused design: digital campaigns, paid & organic social media, website, email marketing
Strong portfolio of creative work and concepts

EDUCATION

Bachelor’s degree in Graphic Design, Visual Arts, UI/UX Design, or similar discipline preferred

ESSENTIAL KNOWLEDGE, SKILLS & ABILITIES

VISUAL DESIGN: Outstanding graphic design, creative concepting & typography skills required. Ability to establish unique visual directions for campaigns, email and social media AND ability to extend existing design systems. High level command of color, composition & hierarchy. Expertise in Figma, Photoshop, Illustrator.
MOTION GRAPHICS + VIDEO EDITING: Experience with basic motion graphics & video editing in After Effects, Premiere or similar animation and editing software.
SOCIAL MEDIA: Understand the landscape of design & content on social media, including formats, trends, and content types for primarily Instagram, TikTok & Facebook.
WEB DESIGN/UI: Intermediate knowledge of design for web. Understanding of web best practices, responsive design, accessibility considerations, asset output. UI/UX strategy and basic HTML and CSS knowledge is a plus.
CPG & FOOD MARKETING EXPERIENCE: Experience with design and marketing for consumer packaged goods and food & beverage brands.
Solid understanding of digital and interactive communications, including social media marketing, content strategy and multi-channel campaign execution.
High level of understanding of technical hand-off of creative assets.
Excellent organizational, interpersonal, and written communication skills.

BONUS SKILLS & ABILITIES

Personal interest or knowledge around food, recipes, trending ingredients, etc.
Photography or videography skills (specifically for social media).

About Active Ingredients Founded in 2004, Active Ingredients is a full-service digital marketing agency based in Sausalito, California — but our team is distributed, working remotely across the United States. We are a close knit, collaborative team of designers, content creators, technologists, and storytellers that helps brands build strong customer relationships. Our proven track record of creating high impact, results-driven digital campaigns, social media & websites speaks for itself.

We’re experts in our disciplines, but we’re also surfers, musicians, food bloggers, environmentalists, bakers, runners, kale-eaters and dog people. (And cat people.) We do what we do because we love digital, we love making a positive impact on the world, and because we want good brands to be successful.

Our service expertise includes: