Dave McNally / tags / logo

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1. Locomo Script Working on an alternate logo idea, dropping down to a single, elegant approach. There are 6 approaches at this so far, each can be seen in the attachment. S... May 26, 2011

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2. Locomo Tracks Adding some colour for reference. May 24, 2011

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3. Locomo Alt 3 Of 3 One more alternative direction. Check the attachment for alt styles. May 24, 2011

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4. Locomo Alt 2 Of 3 Another alternate direction. The others can be seen in the attachment. May 24, 2011

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5. Locomo Alt 1 Of 3 An alternate style for the client. See the attachment for other styles. May 24, 2011

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6. Locomo Kerned Moving forward with the first concept as requested. As per Anton's great tips, I've cleaned up the Locomo kerning and fixed spacing on the LABS text. At the ... May 23, 2011

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7. Locomo Steam As per one of the comments and chatting to the client, I've tried something else out with the original version. I closed off the ascender from the L and adde... May 23, 2011

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8. Locomo Stamp Logo Another approach with more of an iconic style. May 22, 2011

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9. More Locomo Playing on the "Locomo" a little to try something else. It may need simplifying though. May 22, 2011

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10. Locomo Labs Just my first take on an identity for an upcoming mobile app dev shop. Spacing still needs fixing and some precision. May 22, 2011

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11. Name Change A new direction, name wise. Still just experimentation at this point, seeing what works and what doesn't. May 19, 2011

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12. GamerGist v.1 Just experimenting. A little something is on the way. May 14, 2011

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13. Trending Line Experimenting with different directions. April 30, 2011

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14. More Tweaks Made some further adjustments to the type which is now all 100% vector shaped. I had to hand draw 'mobile' from scratch to emulate the faux bold I had in pla... April 29, 2011

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15. Kerning & Ascender Cha... Tweaked the TR kerning and trying out alternate styles for the 'bil' ascenders which also enabled me to kern those three a bit better. April 28, 2011

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