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  1. Beyond Meat Packaging Beyond Meat packaging is showing up on store shelves (primarily in Whole Foods right now). Psyched to see it in person after working on it for months. Addit...
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  2. Variations These are some of the variations explored before settling on the final cuboid shape for the good fit logo. More in the attachment.
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  3. Cube
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  4. Calipers The calipers on this option functioned both as the letter "f" as well as denoting a correct measurement or "good fit".
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  5. Vitruvius Man Borrowing from Da Vinci's Vitruvius Man this option conveyed the benefits of proper proportions as they related to a "Good Fit". The image has been used befo...
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  6. Fingerprint Another close runner up, this option centered around the individuality of a Good Fit.
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  7. Thumbs up A close runner up, this option distilled the notion of "good fit" down to the simple positive gesture.
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  8. Good Fit Logo This is the final mark Good Fit selected. The cube icon plays a dual role as a merging of the initials g & f, as well as communicating a technical precis...
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  9. Captured I've had this vintage Bolex camera for years and always wanted to do something with it. Full image in the attachment.
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  10. Roller Chicken UPC code treatment for Beyond Meat packaging.
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  11. Sweet Earth Logo Hand drawn logo for www.SweetEarthProject.org
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  12. When Thing Go Wrong fig.C Experience has taught me there are a handful of common reasons a project goes sideways. Reason No3: When the audience is assumed to have lower than average i...
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About Steve Bullock

Independent Art Director / Interactive Developer with 14+ years experience.

  1. conceptual kung-fu
  2. art direction
  3. web development
  4. interaction design
  5. identity design
  6. illustration
  7. photography

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