Filuet GlobeAlly – product launch video
Watch the full version here.
Role: Video Editor & Motion Designer
Client & Tasks
Client: Filuet
The main task was to create a captivating promo video for the launch of the brand-new service and later present it at a niche event – WFDSA 2023.
Solution & Process
On this project, I worked closely with the client’s marketing department. After reviewing the script, I pitched the primary visual concept of juxtaposing different scales of business processes to visualize the client's journey with Filuet: from small warehouses to large logistics hubs, from a few delivery vehicles to cargo ships, etc.
Then, the storyboard was created, and once it got the green light, we delved into editing and animating the text and graphic elements.
We opted for percussion music to ensure it wouldn't distract viewers from the main visuals. Additionally, we leveraged the match-cut technique with certain shots to enhance the video's engagement.
To give it that final touch, we added subtle film noise, lens aberrations, and lens flares to the finished product.
Final deliverables
The final video was delivered in 2 versions tailored for different uses: showing on a large screen at the WFDSA 2023 event and publishing on the web.
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