The Workback

The Workback was Asana’s brand agnostic digital publication about the new era of work. As such, it was intentionally imagined as a distinctive sub-brand from the Asana parent brand, sharing the essence of the same core brand and visual DNA while maintaining its own editorial and unique look & feel.

While The Workback was unfortunately short-lived due to higher-level strategic shifts, it made some meaningful ROI in its tenure.